This is a regular verb with a spelling change. It follows the conjugation pattern of the verb hablar.
Spelling Change: ze ce - zé cé
PresentPresente
El niño lanza la pelota a su perro.
The boy throws the ball to his dog.
PreteritePretérito indefinido
Lancé una moneda a la fuente.
I threw a coin into the fountain.
FutureFuturo
La empresa lanzará un nuevo producto en mayo.
The company will launch a new product in May.